WHAT IS TikTok SHOP SELLER CENTER?
Why build on TIKTOK SHOP?
TikTok aims to grow its TikTok Shop business 10x to $17.5B in 2024.
Social commerce channels like TikTok Shop and Shop on Instagram & Facebook are expected to become a $2.9T market by 2025. Disruptive brands that move on TikTok shop in 2024 have the early adopter advantage.
TikTok's algorithm favors discoverability, and drives sales organically without hefty ad spend. The direct sales channel on TikTok has simplified the buying process, leading to higher conversion rates.
As TikTok and Meta continue to invest in social commerce, early adopters will be positioned to benefit from the next big shift, e-commerce to social commerce. We believe in a full funnel approach to TikTok Shop.
Building TikTok Shop into a high-ROI influencer channel requires a full funnel approach to affiliate, paid ads, and organic content. Our goal is to generate a new channel for direct sales that can contribute 10%+ of total revenue, and establish a growth flywheel that feeds your organic and paid social efforts.
Let's Look at the data
58% of users report using TikTok as a source of shopping inspiration.
Source: Root Digital
71.2%
of TikTok shoppers say they've purchased through the app after discovering a product in their feed or stories.
Source: Root Digital
50%
of users say live streams on TikTok prompt them to buy something.
Source: Root Digital